Warren Buffet is offering a billion dollars to the person that can perfectly predict the NCAA bracket this year...
Of course, the (coinflip) odds of winning are about 1 in 9,223,372,036,854,775,808 -- which to my mind means there's a greater chance of getting struck by lightning 18 times in a row while traveling on board a plane that suddenly loses all engine power and which just spontaneously filled with snakes.
You do have to submit personal information to Quicken Loans, so 'junk mail and repeated unsolicited phone calls regarding refinancing your home' are probably the "hidden cost" of playing...
It feels just a wee bit too "marketing gimmicky" for me, with the added detractor that I don't really follow any sports with regularity*, much less collegiate sports. And I've never been much of a gambler, anyway -- although I'd be more inclined to try a smaller payout with greater odds and no surrender of personal information.
But if it's your cup of tea, you can start here : https://tournament.fantasysports.yahoo.com/quickenloansbracket/challenge/?qls=BDB_B14qlb03.qlredirect
The top 20 most accurate bracket pickers can win $100,000.
*I do however, enjoy watching Olympic events