Last Week's Thing

[Tikker]

you need a Q Ray bracer too

[araby]

We need a lot of detox in this house...and it's a regular thing, like every day. We work on something different, and everyone's diets are pretty good for the most part. We involve exercises and massage...it's a big deal. The kids are really into it right now. It's been great for the last week, we've had no bed-wetting incidents, the noses have stopped running. Something's working!

Oh, as far as NIKE goes, it's an advertising company, NOT a shoe company. One of their big whigs was hanging out with us several weeks ago (when I say us I mean the sugar daddy who wanted to swoop me off to Palm Springs and all his cronies) and he was giving us the inside scoop, so to speak.

It was brilliant actually. He let us know that most companies you think of, with big names like NIKE, are actually advertising companies. They come up with something, like a shoe, that they know everyone will buy, they target a specific group of people (athletes) and boom! they make a shitload of money.

If you consider that their is a target buyer for most any product, it's a genius idea.

[Foutty]

That's not really correct, Nike is most definitely a shoe company...albeit with a massive advertising arm. They do advanced R&D in the design of shoes for a wide range of athletes ( http://www.popularmechanics.com/outdoor ... tml?page=1 ), have the shoes manufactured and then sold. How's that not a shoe company?

[araby]

That's what he said, that the owners are all advertisers, with Nike being separate ow ners of the factories, etc...believe it or not. Dunno what to tell you.

[Drem]

That's not really correct, Nike is most definitely a shoe company...albeit with a massive advertising arm. They do advanced R&D in the design of shoes for a wide range of athletes ( http://www.popularmechanics.com/outdoor ... tml?page=1 ), have the shoes manufactured and then sold. How's that not a shoe company?

i live in niketown, where phil knight and bill bowerman came up with the company. it's definitely a shoe company. the whole reason the company was invented was because bowerman wanted lighter running shoes for the Oregon Ducks to run in. and Knight, who ran for the Ducks himself in the '50s or somethin, wanted to make a living through athletics. so, bingo, the world's first mega shoe company was born (blue ribbon sports) that sparked or at least was at the beginning of the athletic revolution. by simply buying Onitsuka Tigers from Japan and selling a million dollars worth of em here before turning the company into Nike

they're not an advertisement company. they just have brilliant marketing that actually won them some awards in the advertisement industry. every company advertises....