From email:
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Dear activists, colleagues, and friends,
It has been a wild couple of weeks as the release of our Wal-Mart film gets closer, and Wal-Mart gets angrier.
We really touched a nerve in Bentonville when we released an extended video of former Wal-Mart manager Weldon Nicholson, just one of the stories we tell in the film. A manager for 17 years, he confesses deeply personal stories about his crisis of conscience, how it was to see workers who couldn't afford to eat, marking family businesses for destruction, and bribing local officals. Watch extended scenes from our interview with Weldon here:
http://www.walmartmovie.com/confessions/
The response -- as you might expect from a multi-billion dollar company -- has been swift, ruthless, mean and vitriolic. Six weeks after we announced the film in June, Wal-Mart hired Ronald Reagan's image guru, and one of Bill Clinton's media consultants to set up the best campaign-style war room money can buy, who last week, released to the press both a video and 12 pages of attacks on me and the trailer (not the film, the trailer). The most incredible part was the three pages of bad reviews from my older films -- dating back to 1980!
Big mistake. Now that Wal-Mart has made this a war, it's brought the campaign to the Today Show, and landed us on the front page of the New York Times, hours before the sold-out premiere tonight in Union Square benefiting Wal-Mart Free NYC.
This is it. With the movie and the incendiary secret memo leaked to Wal-Mart Watch, we can really go on the offensive, and we need your help.
They can out spend us, they can make fancier flyers and brochures and hire more consultants and press agents, but it will all be a vain attempt to smokescreen what Wal-Mart can no longer hide.
See you at a screening!
Robert Greenwald
producer/director, Wal-Mart: The High Cost of Low Price
P.S. We decided to have some fun with the attack video (actually, it's more like a power point presentation) and well, adjust it to tell our story. Have a look, and a laugh:
http://www.walmartmovie.com/fear_and_smear.php