http://www.worldofwarcraft.com/policy/naming.shtml
This may hold true for roses, but there's nothing you can do to make an Orc smell good, so you might as well give yours a good name. One of the first adventures you will embark upon within World of Warcraft will be that of choosing a character name. While your subsequent exploits should prove infinitely more exhilarating, great care should be given to name selection. The first impression other players have of you will be based on your name, so it's best to start off on the right foot. While choosing the perfect name for your character is left to your discretion, we have determined that some types of names are not allowed in this game.
Below are guidelines to help you determine whether or not the name you have chosen is appropriate for your character, guild, or pet. Hopefully, we encompass all manner of offensive names; however there may be inappropriate names which do not fit into any of these categories. In addition, the GM staff will only change a character's name if it is indeed found inappropriate, we will not change character names for any other reason. We reserve the right to evaluate each incident on a case by case basis and in extreme cases, take action not detailed here.
Racial/Ethnic
This category includes both clear and masked names which:
* Promote racial/ethnic hatred
* Are recognized as racial/ethnic slurs
* Allude to symbols of racial/ethnic hatred
* Have any racial/ethnic connotations
If a player is found to have such a name, he/she will:
* Be prompted to select a new name
* Be temporarily suspended from the game
* Likely be given a final warning if any negative sentiment/language is present, any further TOU violations will result in permanent suspension
While these repercussions may seem harsh, we feel very strongly that these names have no place within the world of Azeroth due to their extremely offensive nature.
Extreme Sexuality/Violence
This category includes both clear and masked names which:
* Refer to extreme violent and/or sexual acts
* Refer to extremely violent real life actions
If a player is found to have such a name, he/she will:
* Be prompted to select a new name
* Be temporarily suspended from the game
* Likely be given a final warning. Any further TOU violations will result in permanent suspension
While these repercussions may seem harsh, we feel very strongly that these names have no place within Azeroth due to their extremely offensive nature.
National
This category includes both clear and masked names which:
* Promote national hatred
* Are recognized as national slurs
* Allude to symbols of national hatred
* Have any national connotations
If a player is found to have such a name, he/she will:
* Be prompted to select a new name
* Be given a warning
* Be temporarily suspended if any negative sentiment/language is present
Sexual Orientation
This category includes both clear and masked names which:
* Insultingly refer to any aspect of sexual orientation pertaining to themselves or other players
If a player is found to have such a name, he/she will:
* Be prompted to select a new name
* Be temporarily suspended from the game
Obscene/Vulgar
This category includes both clear and masked names which:
* Are inappropriate references to human anatomy or bodily functions
* Are pornographic in nature
If a player is found to have such a name, he/she will:
* Be prompted to select a new name
* Be temporarily suspended from the game
Inappropriate language
This category includes both clear and masked names which:
* Are mildly inappropriate references to human anatomy or bodily functions
* Are otherwise considered objectionable
If a player is found to have such a name, he/she will:
* Be prompted to select a new name
* Be given a warning
Harassing or Defamatory
This category includes both clear and masked names which:
* Insultingly refers to other characters, players, Blizzard employees, or groups of people, be they in the game or external
If a player is found to have such a name, he/she will:
* Be prompted to select a new name
* Be given a warning
Major Religions or Religious Figureheads
This category includes both clear and masked names which:
* Mimic major religions or religious figureheads (e.g., Jesus, Christianity, Buddha)
If a player is found to have such a name, he/she will:
* Be informed that the name is improper and be prompted to select a new name
* Be given a warning
Blizzard Employees
This category includes both clear and masked names which are:
* The names of any World of Warcraft customer support representative or employee of Blizzard Entertainment (Both real names and aliases).
If a player is found to have such a name, he/she will:
* Be prompted to select a new name
* Be given a warning
Illegal Drugs or Activities
This category includes both clear and masked names which:
* Refer to illegal drugs
* Refer to illegal activities
If a player is found to have such a name, he/she will:
* Be prompted to select a new name
* Be given a warning
Advertising
This category includes names which advertise:
* Any non-beneficial, non-WoW related businesses, organizations, or websites
If a player is found to have such a name, he/she will:
* Be prompted to select a new name
* Be given a warning
Trademarks
This category includes both clear and masked names which:
* Are trademarked/licensed by a company or individual
If a player is found to have such a name and the trademark owner protests its use, he/she will be:
* Informed that the name is improper and be prompted to select a new name
Partial or Complete Sentences
This category includes names which:
* Consist of multiple words strung together to create partial or complete sentences
* Examples: "Inyourface", "Welovebeef", "Howareyou"
If a player is found to have such a name, he/she will:
* Informed that the name is improper and be prompted to select a new name
Pure Gibberish
This category includes names which:
* Consist of a string of letters which do not produce a pronounceable name
* Examples: "Asdfasdf", "Jjxccm", "Hvlldrm"
If a player is found to have such a name, he/she will:
* Informed that the name is improper and be prompted to select a new name
Real World References
This category includes both clear and masked names which:
* Are references to very well known people, characters, places, or things
* Examples: "Britneyspears", "Austinpowers", "Mcdonald's", "Georgewashington", "Newyork"
If a player is found to have such a name, he/she will:
* Informed that the name is improper and be prompted to select a new name
Contain "Leet" or "Dudespeak"
This category includes names which:
* Consist of language existent only in online communication
* Examples: "Roflcopter", "xxnewbxx", "Roxxoryou"
If a player is found to have such a name, he/she will:
* Informed that the name is improper and be prompted to select a new name
Titles
Titles Fantasy titles should be earned through the mechanics of the game, and should not be recreated through character naming. This category includes names which:
* Consist of any title prefix or suffix attached to a characters name be it fantasy-based or not
* Examples: "KingMike", "PresidentSanchez"
If a player is found to have such a name, he/she will:
* Informed that the name is improper and be prompted to select a new name
IMPORTANT
* Repeatedly violating any area of the TOU, including the areas detailed above, will often result in temporary suspension from the game.
* This policy is not language-restrictive. Names that fall under this policy will always be subject to the repercussions listed, whether they are inappropriate in English or any other language.
The bottom line is that we want World of Warcraft to be a fun and safe environment for all players. World of Warcraft is an MMORPG, and the key words are "Massively Multiplayer." In playing this game, you will encounter thousands of other players who share different experiences and come from vastly different backgrounds. While a certain name may not be offensive to you, consider the fact that that same name may have a completely different effect on someone else. We've done everything we can to make this a great game but now it's up to you, the players, to breathe life into the world. Choose wisely my friends.