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Good Merchant skills or fucking the consumer?

Posted: Thu Apr 07, 2005 4:34 pm
by Lyion
http://terranova.blogs.com/terra_nova/2 ... the_m.html

On World of Warcraft's Elune server, two players recently bought out the entire contents of the Auction House in Ironforge, with the exception of premium-priced high-level weapons and armor (e.g., they bought all the trade goods) and then resold all of what they bought at a higher price. Which, for the most part, people were willing to pay. The same players have also been running an informal storage service designed to underprice the Ironforge bank, but with a bite to it: if you don't pay the storage fee on a weekly basis, they auction off all the goods you've stored with them.

Posted: Thu Apr 07, 2005 4:50 pm
by Langston
Link isn't working for me.

Posted: Thu Apr 07, 2005 4:52 pm
by Lyion
Hmm, works ok for me. I'll post the rest of the article:

The ensuing discussion interests me partly because it conforms to the picture I sketched out in my "Rubicite Breastplate" article of a sociocultural divide between players that manifests in contests over the purpose and nature of a MMOG economy. Some Elune players protest that this kind of profiteering is unfair, that it interferes with the "moral economy" of play; others admire the ways in which the entrepreneurs are maximizing their utility within the game economy in a particularly systematic and productive manner. One more data point to add to the overall picture.

But I'm also curious about what this says about World of Warcraft's economy, and whether the overall picture is now clear enough to begin giving a systematic account about the particular character of WoW in this respect. There are obvious entrepreneurial responses to the buying out of the auction house: hold onto trade goods, wait for the would-be monopolists to reprice trade goods and put them back up, and then marginally undersell that new price. This is pretty much already the dynamic for trade good sales on most WoW servers.

What does it say about trade skills themselves however that there is such enormous flexibility in the prices of trade goods, that they can take a huge leap in price without seeing any fall-off in demand? If you take leather, for example, it's not as if most leather items are actually commonly for sale at high profit margins on most Auction Houses. I've been able to consistently sell only a small margin of the high-end items available to me as a tribal leatherworker, never enough that it would justify paying for leather at typical Auction House prices. The only reason to buy leather is to skill up--but it's not clear why people want to skill up given the relatively thin pickings in terms of marketable goods. Yet it is easy to sell leather at relatively high prices on most Auction Houses--if I sell rugged leather at the lowest buyout price set by any other seller, I can move as much as I have to sell almost any time I have it available.

But the tradeskill economy is highly uneven. In other areas, there is continuous demand. Guilds that are raiding Molten Core or Onyxia's Lair have an enormous need for fire-resist potions; many other potions are also in regular demand. Enchanters do a fairly steady business. Blacksmiths have a few items that are in persistent demand, as do engineers.

So the Great Auction House Buyout of April 2005 on Elune is interesting in its own right--but maybe it's also a good occasion to begin to systematically describe or sketch World of Warcraft's economy as a whole. What works? What doesn't? What's surprising, if anything?

Posted: Thu Apr 07, 2005 5:49 pm
by Tikker
I have zero problem with people playing the market in a non cheating manner

Posted: Thu Apr 07, 2005 7:27 pm
by Zormito
I don't have a problem... the people who originaly put up their stuff for sale got their asking price. If people don't want to pay the two dudes higher prices, just don't pay them.

Posted: Thu Apr 07, 2005 7:47 pm
by Tacks
I don't buy anything from the auction house

Posted: Thu Apr 07, 2005 9:57 pm
by belfior
I wish someone would do that on Blackhand and raise the price of Mongoose potions :( they've dropped 2g from 4g 1 month ago.

Posted: Fri Apr 08, 2005 8:36 am
by Jazendar
per potion belfior? I make a stack and can barely sell em for 5g on buyout over the weekends, if i'm lucky ><.

Posted: Fri Apr 08, 2005 10:39 am
by Gidan
More power to them, if it works it was a great well executed plan. If it flopps, well sucks to be them, That how business works.

Posted: Fri Apr 08, 2005 7:16 pm
by belfior
Gidan, Gentoo owns Slack