Holly crap, Detroit News charges $4k to put a 1/16 page add in homestyle section in sunday edition. No wonder you never see small buisiness adds in it.
Probably a lot cheaper to advertise on cable and you'd reach more people.
Inside each person lives two wolves. One is loyal, kind, respectful, humble and open to the mystery of life. The other is greedy, jealous, hateful, afraid and blind to the wonders of life. They are in battle for your spirit. The one who wins is the one you feed.
Google Adwords are good and fairly cheap, but making it successful really depends on what type of thing you're marketing.. I do affiliate sales online and it makes me money np~