I just LOVE the new AD campaign. Have you guys seen it? What do you think. A little controversial for some people because it pairs what typically would be a deregotory connotation with an athletic non waif like body (Nike's typical target market). ie - celebrates thunder thighs and compares it to marathon legs. Overall I think it sends a positive message celebrating strong, healthy, active women.
Story About It
http://www.msnbc.msn.com/id/8998863/
Link on Nike site
http://nikewomen.nike.com/nikewomen/us/index.jhtml
Click on the the upper right corner when you get there - "What story does your body tell?"