COCA-COLA BLÄ€K
Moderator: Dictators in Training
COCA-COLA BLÄ€K
COLA BLÄ€K TO MAKE ITS WORLDWIDE DEBUT
France will be First of Many Key Markets to Launch in 2006
Atlanta, December 07, 2005 - The Coca-Cola Company today announced that it will launch Coca-Cola BlÄ
France will be First of Many Key Markets to Launch in 2006
Atlanta, December 07, 2005 - The Coca-Cola Company today announced that it will launch Coca-Cola BlÄ
Lyion wrote:If Hillary wins Texas and Ohio, she'll win the nomination.
Tossica wrote:Seriously, there is NO WAY Sony is going to put HD-DVD out of the game.
I saw a commerical for it last night, I don't know what show it was on as I was just coming home from work and was making my way to my computer room as it was on.
I'll never even try the stuff I can't stand the tase of anything that has coffee in it. Just never have liked it, and I've tried all the moca frappa iced differnt things out there, if it's got a hint of coffee flavor I can't stand it. It doesn't help that I'm a Pepsi fan to boot.
I'll never even try the stuff I can't stand the tase of anything that has coffee in it. Just never have liked it, and I've tried all the moca frappa iced differnt things out there, if it's got a hint of coffee flavor I can't stand it. It doesn't help that I'm a Pepsi fan to boot.
Given that I'm allergic to coffee, and eating even small amounts makes me violently ill (serious projectile vomiting), I think I'm going to avoid it. Hopefully, it isn't doesn't become too popular, as even the smell of coffee makes me nauseous. I honestly can't even walk inside a Starbucks without feeling seriously sick to my stomach, it's that bad. So, anything that has even MORE people consuming coffee is a Bad Thing.
-Arlos
-Arlos
Here's a review from Bevnet.com:
BevNET Review:
Welcome to 1996, Coca-Cola. Maybe we're having a bad case of deja-vu, but this product is reminiscent of the coffee-cola fad that hit the industry ten years ago.
If, back in 1996-97, you ever tried Pepsi Kona, Java Cola, or Cafe Cola this product will definitely have some nostalgia value -- and it will likely remind you why those products all failed in the end. If you are new to coffee-cola, you'll probably wonder why Coke decided to take diet cola -- which isn't exactly known for its smooth aftertaste -- and combine it with coffee extract.
The taste of the product is enjoyably sweet and creamy, but the aftertaste is somewhat brutal, with bitter flavors of coffee and aspartame left behind. This being said, Coke Blak is a concoction that will likely appeal to consumers who chase their morning coffee with a mid-morning Diet Coke. Beyond that, it will probably be a curiosity or novelty buy. Judging by the glass packaging -- something that Coke generally reserves for "collectible" products -- we think that Coke knows this as well.
There's also the issue of the branding, which we think will be confusing for people that aren't in the industry. The name "Blak" and its tagline ("carbonated fusion beverage") don't give the consumer any sense of what this is and the word "coffee" is hidden deep in the fine print of the ingredients label.
On the positive, this product seems to have a much lower risk of cannibalization than prior cola-based extensions. This may generate some media buzz and help consumers find it, but we don't think that the flavor and brand are strong enough to generate lasting volume that will be material to Coke.
BevNET Review:
Welcome to 1996, Coca-Cola. Maybe we're having a bad case of deja-vu, but this product is reminiscent of the coffee-cola fad that hit the industry ten years ago.
If, back in 1996-97, you ever tried Pepsi Kona, Java Cola, or Cafe Cola this product will definitely have some nostalgia value -- and it will likely remind you why those products all failed in the end. If you are new to coffee-cola, you'll probably wonder why Coke decided to take diet cola -- which isn't exactly known for its smooth aftertaste -- and combine it with coffee extract.
The taste of the product is enjoyably sweet and creamy, but the aftertaste is somewhat brutal, with bitter flavors of coffee and aspartame left behind. This being said, Coke Blak is a concoction that will likely appeal to consumers who chase their morning coffee with a mid-morning Diet Coke. Beyond that, it will probably be a curiosity or novelty buy. Judging by the glass packaging -- something that Coke generally reserves for "collectible" products -- we think that Coke knows this as well.
There's also the issue of the branding, which we think will be confusing for people that aren't in the industry. The name "Blak" and its tagline ("carbonated fusion beverage") don't give the consumer any sense of what this is and the word "coffee" is hidden deep in the fine print of the ingredients label.
On the positive, this product seems to have a much lower risk of cannibalization than prior cola-based extensions. This may generate some media buzz and help consumers find it, but we don't think that the flavor and brand are strong enough to generate lasting volume that will be material to Coke.
- 10sun
- NT Drunkard

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arlos wrote:Given that I'm allergic to coffee, and eating even small amounts makes me violently ill (serious projectile vomiting), I think I'm going to avoid it. Hopefully, it isn't doesn't become too popular, as even the smell of coffee makes me nauseous. I honestly can't even walk inside a Starbucks without feeling seriously sick to my stomach, it's that bad. So, anything that has even MORE people consuming coffee is a Bad Thing.
-Arlos
Don't ever come to Marysville, OH then.
The Nestle R&D plant here roasts their own coffee beans and the smell permeates the west side of town for hours some days.
-
Jay
arlos wrote:Given that I'm allergic to coffee, and eating even small amounts makes me violently ill (serious projectile vomiting), I think I'm going to avoid it. Hopefully, it isn't doesn't become too popular, as even the smell of coffee makes me nauseous. I honestly can't even walk inside a Starbucks without feeling seriously sick to my stomach, it's that bad. So, anything that has even MORE people consuming coffee is a Bad Thing.
-Arlos
That's too bad. Coffee pwns.
- kaharthemad
- NT Traveller

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arlos wrote:Given that I'm allergic to coffee, and eating even small amounts makes me violently ill (serious projectile vomiting), I think I'm going to avoid it. Hopefully, it isn't doesn't become too popular, as even the smell of coffee makes me nauseous. I honestly can't even walk inside a Starbucks without feeling seriously sick to my stomach, it's that bad. So, anything that has even MORE people consuming coffee is a Bad Thing.
-Arlos
Hey Ralf! I found our newest weekend sport! Lets chain arlos up in the backyard and flick coffee beans at him. First one to send him into anaphalactic shock wins 50.00. We can tell him we need him for a debate or something. He will never know!

- kaharthemad
- NT Traveller

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- Joined: Sat Mar 27, 2004 8:47 am
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